I'm really taking a big risk here. Hundreds of thousands of dollars - maybe millions - are at stake. All it takes is one opportunistic surfer to Google a few key words and he/she comes up with the idea of a lifetime. Something that could land a person at least a wikipedia entry and probably an reference on VH1's "I Love the Oughts" in 20 years, and quite possibly an address of One Easy Street Lane. But I haven't the patience to work the system, and I'm incredibly lazy (as seen by the long blog absense). And I have to get this off my chest before one of the other guys at work takes credit for it. Consider this post my bar napkin idea. Maybe it'll mean somthing in a court of law.
Picture this 30 second spot on a Thursday night show:
The scene opens on a city street outside a mechanic's garage. It's mid-day. The sun is shining brightly. The camera pans to the front door of the business. Cars on lifts, workers covered in grease, and customers reading year-old issues of Time magazine and Sports Illustrated. Mechanics and customers alike glance at the clock as it edges ever closer to Noon. Switch the scene to a corporate building. Workers are in their little cubicles, typing away at boring computer monitors, anxiously watching the clock as it inches closer to 12pm. Another scene is shown: two retired couples traveling down a city street in a Lincoln Continental (with the left hand turn signal on), glancing regularly at their watches and the clock in the car as it move within ticks of straight up 12:00. Then, in each of the scenes, the clock strikes noon.
Immediately, the folks in these settings begin to yell "Piiiiieeeeee!" like Ogre yelling "Neeeerrrrrdddds!" in "Revenge of the Nerds". Guys dropping tools, customers throwing down magazines, corporate folks rushing out of cubes, and old people in their cars - all yelling "Piiiiieeeeee!" They join others in the streets. Everyone is yelling "Piiiiieeeeee!" Then they all converges on Baker's Square, still yelling "Piiiieeeee!"
Then the voice of the announcer: "Come join us for Pie Day Friday™ tomorrow at Baker's Square."
Can't you just see "Piiiieeeee!" becoming as big as "Where's the beef?", "Whazzzup?", or "Dude!" Watercoolers will be buzzing! Blogs will be...blogging! And people will pile thru the doors in piepan-loads! This could be huge! For someone - just not me. But remember: you heard it here first.
BTW: I will be yelling "Piiiieeeeee!" on my way to a soup, salad and a slice of French Silk pie tomorrow at Baker's Square. Care to join me?
